How to Make the Most Out of Your Company's Video Marketing

According to Animoto, 4x as many consumers would rather watch a video about a product or service rather than read about it. 

In the last 10 years, video has become consumers' favorite way to ingest content. So it's safe to assume, that video should be playing a central role in your marketing campaigns. 

Before creating your video content, it's important to understand how your target customer will find it. 

Most likely, the video will be found via a social network, Google, or Youtube. 

If you aren't leveraging Youtube. Here's why you should be. 

Youtube is owned by Google, so this SEO connection gives your video a higher ranking on the Google search engine. Ultimately, this leads to more views and better SEO rankings

According to Hubspot, "48% of marketers plan to add YouTube to their content strategy in the next year."

YouTube has quickly become people's go-to source for information. 

"YouTube, with 1.5 billion logged-in users per month, isn’t just a repository of cat videos and viral memes. It’s a go-to resource for answers to questions, with viewers watching an aggregate of 1 billion hours of YouTube a day. In fact, a Cisco study projects that video will represent 82% of all consumer internet traffic by 2021," writes "Forbes."

So you're ready to create a video, but you aren't sure what to highlight. 

In a video, it's much easier to explain and show your product. 

"Showing your product in action can impact whether a customer buys it or moves on to another corner of the web. Video can be an effective way to show how easy your product is to set up or install, for instance," writes "Forbes."

Also, don't forget the little details that make a difference.

"Optimize each video listing by including a clear call to action, writing a concise video description and creating a video thumbnail that encapsulates your content," writes "Forbes." 

Read more tips on how to kick-start your video marketing program at "Forbes."