How to Make the Most Out of Your Company's Video Marketing

According to Animoto, 4x as many consumers would rather watch a video about a product or service rather than read about it. 

In the last 10 years, video has become consumers' favorite way to ingest content. So it's safe to assume, that video should be playing a central role in your marketing campaigns. 

Before creating your video content, it's important to understand how your target customer will find it. 

Most likely, the video will be found via a social network, Google, or Youtube. 

If you aren't leveraging Youtube. Here's why you should be. 

Youtube is owned by Google, so this SEO connection gives your video a higher ranking on the Google search engine. Ultimately, this leads to more views and better SEO rankings

According to Hubspot, "48% of marketers plan to add YouTube to their content strategy in the next year."

YouTube has quickly become people's go-to source for information. 

"YouTube, with 1.5 billion logged-in users per month, isn’t just a repository of cat videos and viral memes. It’s a go-to resource for answers to questions, with viewers watching an aggregate of 1 billion hours of YouTube a day. In fact, a Cisco study projects that video will represent 82% of all consumer internet traffic by 2021," writes "Forbes."

So you're ready to create a video, but you aren't sure what to highlight. 

In a video, it's much easier to explain and show your product. 

"Showing your product in action can impact whether a customer buys it or moves on to another corner of the web. Video can be an effective way to show how easy your product is to set up or install, for instance," writes "Forbes."

Also, don't forget the little details that make a difference.

"Optimize each video listing by including a clear call to action, writing a concise video description and creating a video thumbnail that encapsulates your content," writes "Forbes." 

Read more tips on how to kick-start your video marketing program at "Forbes."

 

 

What Quality Over Quantity Means When it Comes to Digital Marketing

What Quality Over Quantity Means When it Comes to Digital Marketing

The digital world is so fast moving that each brand is trying to stay ahead of the game to catch the attention of the ever so restless consumer. This often means a consumer see thousands of ads a day. 

While having these touchpoints should be part of your marketing strategy, a smart marketer realizes that quality trumps quantity. 

Consumers only remember a few of these ads a day. With that in mind, content marketing like podcasts and videos are key in this ad-saturated world. But it should be compelling, tells a story that connects with your customers, while also entertaining and educating them about your brand, product, or service. 

"Forbes" has outlined some other tips to keep in mind when creating content marketing. 

Don't overload your customer with too much content 


"Don’t annoy your audience with too much content. Be the brand that offers a laugh or meets a need by gracefully slipping into the fold, communicating to the consumer, “We’re here, and look at this cool thing you didn’t know.” Don’t content bomb. Don’t speak at or down to your consumer. Create a conversation," writes "Forbes."

Ramp up Your Content Marketing Strategy with Podcasting

Ramp up Your Content Marketing Strategy with Podcasting

While video remains a content marketer's secret weapon, podcasting has emerged as an additional marketing tool in your arsenal. 

As more on-the-go consumers are shifting to mobile and away from desktops, audio programs continue to grow in popularity. 

Statista predicts that there will be over 100 million podcast listeners by 2021 and currently, 24% of Americans over the age of 12 listen to podcasts. 

Besides being a format more and more consumers are gravitating to, search engines are changing algorithms to give mobile priority, meaning companies focusing on content marketing strategies for mobile will get more visibility. 

Why most publishers made a bad move with Facebook

Facebook’s news-feed change is likely to cut into the money publishers can make from producing and distributing custom branded and sponsored editorial videos on the platform, their top source of revenue on Facebook.

With exception of those publishers that actually have custom audiences to target, a publisher has spent the last 10 years indexing the audience of Facebook and other social media platforms– they have out smarted the big blue demon.

The other alternative for publishers is to develop their own distributed media platform with video, podcasts, and content that only their audience gains access to, this is where niche media is now the 800 lb. gorilla in the room. 

With highly targeted audiences and content that is super valuable, Facebook looses the connection to these consumers and business people and puts search for relevant content back in the hands of the niche publisher. 

Top Facebook publishers can nab a 50-70 percent margin on custom branded videos they distribute on Facebook after paying for production and paid media, according to four publishing sources, including three executives from publishers with at least a billion monthly views on Facebook.

With Facebook counting views at 3 seconds, the cost per view has been incredibly low — “less than a penny,” one source said — which means top publishers can scoop up plenty of ad dollars based on their organic reach on Facebook.

There was even more money to be made from sponsorships of editorial videos that publishers already had on their schedule and required no additional production dollars — “essentially free money,” said one exec, who is top Facebook publisher. And it helped that the typical, made-for-Facebook news-feed videos — short, silent, text-on-screen autoplay clips — are cheap to churn out.

HULU Growth is breaking video on demand records

Hulu has announced that its subscriber base surpassed 17 million customers in 2017.

The streaming company last revealed its subscriber numbers in May 2016, when it reported a following of 12 million paying customers. That’s up 40% over the last year and a half.

Additionally, the company announced that its total audience grew to 54 million total unique viewers, up from 47 million in May 2017.

Its increased rate of growth can be attributed to Hulu’s growing catalogue of licensed and award-winning original content.

In 2017, the streaming service expanded its content library to over 75,000 episodes of television across 1700 titles – more than twice the number of episodes available on any of the other leading streaming services, according to Hulu Internal Data and Ampere Analysis.

Marvel Entertainment Joins the Podcast Playground, More 2018 Podcast Predictions

Marvel Entertainment Joins the Podcast Playground, More 2018 Podcast Predictions

As more on-the-go consumers are shifting to mobile and away from their desktops, podcasts are only continuing to grow in popularity.

Not to mention, voice-activated devices like the Amazon Alexa will only add fuel to fire to when it comes to the audio-on-demand world. These devices make it easier to listen to this type of content.

With that being said, more content creators are investing in this audio space. 

Marvel Entertainment released a fiction series "Wolverine: The Long Night" earlier this year.

Podcasts like Marvel's Wolverine offer fans additional entertainment that compliments other similar content like a popular film or TV show.

"Disney subsidiary Marvel will lead the charge in early 2018, bringing Wolverine to podcasts with "The Long Night." Expect to see more blockbuster franchises diving into the podcast pool with a wave of scripted fiction," writes "Adage."For Hollywood, the medium provides the perfect storytelling platform to build hype in the lead-up to a film's release. Equally, it allows documentary film and TV shows to release long-form interviews from footage that hit the cutting room floor due to time restrictions. We'll also see subplot storylines told via podcasts, syncing up with weekly TV drama releases."